Ride St Albans Privacy Policy & Cookies
Privacy Policy
Last Updated: July 2026
Ride St Albans is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use and protect your information when you visit our website, complete one of our online forms, contact us, or interact with us through social media or advertising.
Who We Are
Ride St Albans is a specialist cycle shop based in St Albans, Hertfordshire, offering bicycles, e-bikes, servicing, accessories, bike fitting and cycling advice.
If you have any questions about this Privacy Policy or how we use your information, please contact us:
Ride St Albans
Email: info@ridestalbans.com
Website: https://ridestalbans.com
What Information We Collect
Depending on how you interact with us, we may collect:
- Your name
- Email address
- Telephone number
- Information about the products or services you are interested in
- Details you provide when completing enquiry forms
- Information provided through Facebook Lead Ads
- Website usage information collected through cookies and analytics
How We Use Your Information
We only collect information that is relevant to your enquiry or our services.
We may use your information to:
- Contact you in response to your enquiry.
- Provide more information about the bikes, products or services you have requested.
- Arrange appointments, bike demonstrations or servicing.
- Answer your questions.
- Provide quotations.
- Improve our customer service.
- Send occasional marketing emails or offers where you have given your consent or where we are legally permitted to do so.
Facebook Lead Ads
If you complete one of our Facebook or Instagram lead forms, we will use the contact details you provide to get in touch regarding the information you requested.
For example, we may contact you to:
- discuss a particular bike or e-bike
- arrange a test ride
- answer your questions
- provide pricing or availability
- offer further information about our products or services
We will never sell your personal information to third parties.
Marketing Communications
If you choose to receive marketing from us, we may occasionally send:
- News about new bikes
- Product launches
- Demo days
- Events
- Special offers
- Cycling advice
- Seasonal promotions
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.
Legal Basis for Processing
We process your information because:
- you have requested information from us
- you have given consent
- it is necessary to fulfil a contract
- we have a legitimate business interest in responding to enquiries and providing customer service
How Long We Keep Your Information
We only keep personal information for as long as necessary to fulfil the purpose for which it was collected or to meet legal and accounting obligations.
Sharing Your Information
We do not sell your personal information.
We may share information with trusted third-party providers who help us operate our business, including:
- Website hosting providers
- Email marketing platforms
- Payment providers
- Bicycle suppliers (where necessary to fulfil an order or warranty)
- IT support providers
These organisations are required to keep your information secure and only use it for the agreed purpose.
Cookies
Our website uses cookies to improve your browsing experience and understand how visitors use our website.
Cookies may help us:
- remember your preferences
- measure website performance
- improve our services
- understand which pages are most popular
You can manage or disable cookies through your browser settings.
Your Rights
Under UK data protection law you have the right to:
- access your personal information
- request correction of inaccurate information
- request deletion of your information where appropriate
- object to certain processing
- withdraw consent at any time
- request a copy of your personal information
- lodge a complaint with the Information Commissioner's Office (ICO)
Keeping Your Information Secure
We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss or misuse.
Third-Party Links
Our website may contain links to other websites. Once you leave our website, we are not responsible for the privacy practices of those sites.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the revised date shown at the top.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact:
Ride St Albans
Email: info@ridestalbans.com
Website: https://ridestalbans.com
Our Website Cookies Policy
A cookie is a small file of text which we transfer to your hard drive through your web browser, as with most websites, when you visit our website and use certain pages or features on the site, especially when placing an order. It enables our own system to recognise you when you visit our website again and improve our service to you. This information can be used to enhance the content of our website and make your use of it easier. For more information about cookies please visit www.allaboutcookies.org
Cookies
When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.
These pieces of information are used to improve services for you through, for example:
- enabling a service to recognise your device so you don't have to give the same information several times during one task
- recognising that you may already have given a username and password so you don't need to do it for every web page requested
- measuring how many people are using services, so they can be made easier to use and there's enough capacity to ensure they are fast
You can manage these small files yourself and learn more about them through Internet browser cookies - what they are and how to manage them.
Our use of cookies
When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, your computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.
These pieces of information are used to improve services for you through, for example:
- recognising that you may already have given a username and password so you don't need to do it for every web page requested
- measuring how many people are using services, so they can be made easier to use and there's enough capacity to ensure they are fast
- analysing anonymised data to help us understand how people interact with govt services so we can make them better
You can manage these small files and learn more about them from the article, Internet Browser cookies- what they are and how to manage them.
Learn how to remove cookies set on your device.
There are two types of cookie you may encounter when using Ride St Albans :
First party cookies: these are our own cookies, controlled by us and used to provide information about usage of our site.
Third party cookies: these are cookies found in other companies' internet tools which we are using to enhance our site, for example Facebook or Twitter have their own cookies, which are controlled by them.
First party cookies
*Ride St Albans uses cookies in several places - we've listed each of them below with more details about why we use them and how long they will last.
We will endeavour to let you know before we store a cookie on your computer.
Our Own PERSISTANT cookies
| Name |
Purpose |
Typical content |
| _Session |
This cookie speeds up your experience on our website if you visit us more than once by remembering key information if you have set your browser to allow it. For example your username when logging in, or your preferences when browsing our website.
|
It is an anonymous customer ID cookie, so we do not save any specific data about you at all, just a unique _Session reference number |
Cookies set by Ride St Albans website
| Name |
Purpose |
Expires |
ASP.NET_SessionId
HttpReferer
Referer
dd_object
|
These only last for the session (visit) to our website, and help with your movement through the website, and also let us know if you have visited from a 'Referer' i.e. another website where we may have a link, or an article about us.
|
Expires on exit |
Third party cookies
We use a number of suppliers who may also set cookies on their websites' on its behalf. Ride St Albans do not control the dissemination of these cookies. You should check the third party websites for more information about these.
| Provider |
Name |
Purpose |
More Info |
| Google Analytics |
_utma
_utmb
_utmc
_utmz
|
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. They do not contain any personally identifiable information.
|
Google Privacy policy
|
| Add This |
_atuvc |
The _atuvc cookie is created and read by our JavaScript on the client side in order to make sure the user sees the updated count if they share a page and return to it before our share count cache is updated. No data from that cookie is sent back to AddThis.
|
Add This privacy
|
Changes to this privacy policy
If this privacy policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.
You can use the settings of your browser to block, or delete cookies as you wish. Do please note that blocking cookies may slow down your experience on our website, or cause issues with placing an order, as cookies are often required to help with a smooth checkout process!
If you have any questions about our cookies policy or feedback please contact us on 01727 614778 or via our contact us page link at the top of the page.